[2024.09.19] STARS SUPPORT 10.1 MOVIE FIESTA: HALF PRICE SPECTACULAR

Stars like Donnie Yen, Daniel Wu Nicholas Tse, and Wu Kang-Ren shot videos to show their support
courtesy of singtao.com

The Hong Kong Theaters Association is committed to promoting Hong Kong cinema culture and supporting the Hong Kong film industry. It hopes to encourage all Hong Kong citizens to go to cinemas and enjoy a variety of movies through different activities. This year, the Theaters Association will once again join hands with all members to organize the "10.1 Movie Fiesta Half Price Spectacular" event. During the national day holiday on October 1st, all screenings in 59 commercial theaters in Hong Kong will be half-price, regardless of the screening format and theater tickets. Viewers who would enter the theater on that day would not only enjoy half-price movie tickets for more than 80 movies, but would also be able to participate in the "Scratch Extravaganza" for a chance to win more than 2,000 prizes. This event also attracted many heavyweight superstars to film videos and support the Hong Kong cinema industry.

In order to thank the audience for their support of the "10.1 Movie Fiesta Half Price Spectacular" event, the Hong Kong Theaters Association would also held the "Scratch Extravaganza" event, giving away more than 2,000 rich prizes and over a thousand free movie tickets in the form of scratch off cards to bring a double surprise to the audience for taking practical actions to support the Hong Kong cinema industry. Viewers who purchase movies tickets on October 1st will receive a scratch off card and have the opportunity to win instant rewards including free movie tickets, theater concession vouchers, popcorn and soda, etc. 10 lucky winners will win the grand prize of 75 free movie vouchers and be able to choose their favorite movies to watch at any time. They hoped that movie watching will become a daily pastime and entertainment experience for more citizens. For viewers who fail to win the prize, their scratch off cards will also have dialogues from different movie printed on them as a souvenir.

The Hong Kong Theater Association Chairman Timothy Yuen Yin Man said, "This is the second year that we have organized the "10.1 Movie Fiesta Half Price Spectacular" event to encourage the public to "go to the theater and watch movies" through discounted ticket prices, try different screening formats and enjoy the audio-visual effects in VIP theaters. At the same time, they could hold the lucky drawing to provide additional discounts and surprises to the audience. They hoped to increase the atmosphere and sense of involvement in the entire event and create a wonderful and interesting movie-watching experience for the public." The Hong Kong Theaters Association will continue to promote cinema culture throughout Hong Kong, hoping that members of the public actively participated in the "10.1 Movie Fiesta Half Price Spectacular" event to support the Hong Kong cinema industry.

This event has won the support of many heavyweight superstars and entertainers' video support, including international martial arts superstar Donnie Yen Chi Tan, director Gordon Chan Ka-shang, Nicholas Tse Ting Fung, Daniel Wu (Ng Yin Cho), Wu Kang-Ren, Louis Cheung Kai Chung, Jeffrey Ngai Chun Sun, Loletta Lee Lai Chun, Gigi Leung Wing Kei, Jennifer Yu Heung Ying, Rachel Leung Yung Ting, Stephy Tang Lai Yan, Louise Wong Dan Hei, Philip Keung Ho Man, Carlos Chan Ka Lok, Michelle Wai Sze Nga, Mandy Tan Man Huen, Gladys Li Ching Kwan, Bosco Wong Chung Chak, Raymond Wong Ho Yin, Peter Chan Charm Man, Kevin Chu Man Yin, Mak Pui Tung, Michael Tong Man Lung, Julius Brian Siswojo (Lee Hoi Yin), ANSONBEAN (Chan Ngai Sun), Amy Lo Wai Man, Hillary Lau Pui Hang, Ken Law Ho Ming, Himmy Wong Ting Him, Bruce Tong Kwan Chi, Edward Chui Woei Dong. Among them, the three Chinese-language films released in September, including LOVE LIES (NGOR TAM DIK NA CHEUNG LUEN OI), ONCE IN A BLUE MOON (MONG MUET) and THE CHRONICLES OF LIBIDOISTS, also have actors representing the films in videos. Viewers would also be able to purchase movie tickets at a half-price discount to enjoy the above films, and many more foreign and Chinese films would be available on the same day.

The "10.1 Movie Fiesta Half Price Spectacular" event is funded by the Film Development Fund and the Cultural and Creative Industries Development Agency. Movie tickets will be on sale at the box office of major cinemas and online ticketing websites starting from 12:00 noon on September 25th. For details, please pay attention to each major cinema's announcements.