HuaYi's National Day release THE MESSAGE two nights ago held its global premiere in Tianjun. The ceremony format was with live narrative, video and original soundtrack film audio and video concert. Under the leadership of directors Chen Kuofu and Gao Qunshu, Zhou Xun, Huang Xiaoming, Li Bingbing, Zhang Hanyu, Alec Su Yau Peng appeared. The concert's live orchestra played the film's score to bring a legendary story of sound, light and shadow to the audience. Huang Xiaoming was the opening singer and performed the theme song.
Differed from past film premieres, THE MESSAGE also had its unique format. With "music, video and star", it resembled a multimedia concert more. Aside from Huang Xiaoming's interview appearance, other actors introduced their own characters. Reportedly because the premiere was broadcast live on television, the directors would like every performer to lip sync in order to avoid any accident. Yet in order to perform more sincerely for the audience, Huang Xiaoming still confidently sang.
THE MESSAGE team in the upcoming half a month will promote in Beijing, Shanghai, Guangzhou, Chengdu, Changsha, Hong Kong and Taiwan. Huayi Brothers chief Wang Zhonglei was very confident in the box office and estimated 300 million.