Mainland film star Huang Xiaoming and famous director Feng Xiaogang earlier worked on the
new soft drink ad campaign in Harbin. Due to the below freezing temperature, despite his army
jacket, ear muffs and scarf, Huang Xiaoming was still shivering and needed warm drinks to stay warm. Xiaoming honestly said that he asked Feng Xiaogang to work with him. "Personally our relationship is great. I always feel that he is like a teacher and a father to me career wise, thus I have always hoped to get Feng Xiaogang to work on a breakthrough commercial."
Although Xiaoming did not specify their characters, he expressed that the ad had to do with family. Xiaoming said, "I too am someone who sees family as very important. Under the chilling temperature of Harbin the warmth from family is even more blatant."