The film THE MESSAGE opened earlier in the Mainland and at the end of the National Day holiday on the 8th, its box office already reached 150 million at the box office to become the National Day box office champion. During this National Day holiday, THE MESSAGE's ticket sale was explosive as many cinemas were sold out. Some viewers returned to watch it again. THE MESSAGE not only received high box office but also good word of mouth. On two professional sites where fans gathered, THE MESSAGE received 8.3 and 8.1 high ratings.
Reportedly, the sites never had a Chinese film with such a high rating. Beijing and Shanghai had nearly 2400 shows daily. Without any heavyweight film release on the way, THE MESSAGE will extend its run throughout October as its box office may break 200 million. Lead actresses Li Bingbing and Zhou Xun even received Golden Horse Best Actress nominations for the film.