The Chen Kaige directed SACRIFICE will open globally on December 4. To promote the film, after the Beijing premiere Chen Kaige, Chen Hong, Ge You, Wang Xueqi, Huang Xiaoming, Fan Bingbing, Hai Qing and others began a ten city promotion. At the Nanjing promotion press conference, Huang Xiaoming's fans donated nearly 10,000 yuan to foster local orphans.
Shanghai, Nanjing, Hengzhou, Chengdu, Guangzhou, Shenzhen......12 cities in 13 days, every stop has been packed with promotions. Because Shanghai, Nanjing and Hengzhou did not have flights, the team could only travel by car to reach the other city in almost four hours. In Hengzhou due to the fog they spent nearly 7 hours on the road. Chen Kaige led the all star cast everywhere. At the cinema meetings the "people's Best Actor" Ge You was the most humorous as he was able to crack up the audience with a few words; "Top Mainland young actor" Huang Xiaoming was the most popular, with die hard fans at every cinema.
Huang Xiaomng has been nicknamed the "charity emperor" for his charity work and his fans responded. At the Nanjing press conference, fans donated 8,000 yuan from the auction at Huang Xiaoming's birthday party to the Nanjing Children Welfare Home and handed the donation certificate to Director Chen Kaige. Shanghai fans also presented a poem calligraphy that delicately included the film highlight and each actor's character. The superb calligraphy surprised Director Chen Kaige. Huang Xiaoming proudly gave his fans a thumbs up.
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