UEFA Champions League finals will take place in London. Li Bingbing has been named the "UEFA Champions Leagues finals Asia Pacific promotional ambassador" and on the 18th will head to the Wembly Stadium to witness the entire process of the champions' birth; before heading to England, she would first had to Cannes to promote her new films SNOW FLOWER AND THE SECRET FAN and 1911 (XINHAI REVOLUTION). However due to the intense schedule she has already declined to attend the Cannes film festival opening ceremony.
This year the Cannes Film Festival will open on May 11. Li Bingbing's films SNOW FLOWER AND THE SECRET FAN and 1911 will begin major promotional campaigns there. Seeing how packed her schedule has become, she immediately said that she would become "canned sardine". Because her schedule has been too packed, she could only make sacrifices. She decided to appear for the films' read carpet events with the teams but declined to attend the film festival opening ceremony. Her other film DETECTIVE DEE AND THE MYSTERY OF THE PHANTOM FLAME (DIK YUN KIT ji TUNG TIN DAI GOK) broke the Chinese film box office record in France, breaking into the top ten with less than 1/3 of other films' shows. Her popularity ballooned as one of France's most famous film magazine POSITIF put her Shangguan Jinger look on the cover. In addition, on her trip to London, Bingbing will be a CCTV5 guest host and interact with soccer fans online.