Wednesday, January 12, 2011

[2011.01.13] FENG XIAOGANG OWNS 1 BILLION BOX OFFICE

courtesy of singtao.com

courtesy of mingpao.com

courtesy of takungpao.com

Feng Xiaogang's Lunar New Year film IF YOU ARE THE ONE 2 today officially opened in Hong Kong. Reportedly IF YOU ARE THE ONE 2 has already reached 420 million at the Mainland box office after the holidays.

Earlier the state film board announced the the 2010 national film box office champion was AFTER SHOCK with 673 million. IF YOU ARE THE ONE 2 after its December 22 release reached 420 million in less than three weeks. Director Feng Xiaogang's two film box office has already exceeded the expected 1 billion mark. Huayi Brothers chief Wang Zhonglei said that Feng Xiaogang's AFTER SHOCK and IF YOU ARE THE ONE 2 toiled for the 2010 Chinese film market's 10 billion box office. Huayi Brothers felt very honored as their release company. In particular IF YOU ARE THE ONE and IF YOU ARE THE ONE 2 both were medium sized investments of several tens of millions and received over 300 and 400 million at the box office. They were the best in the industry with return of investment and also showed viewers' preference and recognition for Director Feng's work. In addition, Director Feng Xiaogang earlier accepted a CNN interview, CNN even called Feng Xiaogang "the director with the most audience respect in China."

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