|MARVEL'S THE AVENGERS|
|A SIMPLE LIFE|
|LOVE IN THE BUFF|
courtesy of mingpao.com
In the first half of the year Hong Kong film made a mad dash, LOVE IN THE BUFF (CHUN GIU YU JI MING), A SIMPLE LIFE (TOH JEH) and VIRAL FACTOR (YIK JIN) all made over 20 million at the box office. LOVE IN THE BUFF and A SIMPLE LIFE were head to head at the box office. Finally LOVE IN THE BUFF with HK$27,974,902 edged out A SIMPLE LIFE's HK$27,776,345 with a difference of only 200,000. LOVE IN THE BUFF became the first half of the year Hong Kong film box office champion and A SIMPLE LIFE came in second. The Nicholas Tse Ting Fung and Jay Chou (Chow Kit Lun) starred VIRAL FACTOR came in third with HK$22,212,450.
The Hong Kong Motion Picture Industry Association even announced the top ten foreign film box office in the first half of the year. MARVEL'S THE AVENGERS made HK$96,584,951 since its April 26 release, leaving the second place MEN IN BLACK 3' HK$44,113,103 and the third place JOURNEY 2: THE MYSTERIOUS ISLAND's HK$35,217,217 far behind. In the first half of the year the overall Hong Kong film market condition, the total box office reached HK$753,967,014, an increase of 19.08% from last year's HK$633,185,027 in the same period.