[2016.01.21] SAMMI CHENG SNEAKS AROUND AT THE MOVIES

courtesy of singtao.com

Sammi Cheng would not be without popcorn and snacks at the movies

Richie Jen, Peter Lam, Sammi Cheng, and Johnnie To

Mona Fong and Terry Lai
courtesy of mingpao.com

ESun Holdings Limited will work with Multiplex Cinema Limited and yesterday held a press conference at Central. E-Sun group chief Peter Lam Kin Ngok and Multiplex Cinema Limited chief Terry Lai host the unveiling ceremony. Johnnie To Kei Fung, Sammi Cheng Sau Man and Richie Jen (Yam Yin Chai) were guests.

Sammi said that concert showings at a cinema will be great news in the future and also very innovative. Siu Chai said that the live cinema broadcast will enable even more fans to watch. Yet To Kei Fung was a little helpless. He said, "The times have changed to this, when cinemas have no movie to play. To viewers, more choices are good too." He hoped to broadcast soccer matches, but joked that unfortunately he would not be able to smoke. The best would be playing mahjong in the cinema while watching the soccer match. Host Carol Cheng Yui Ling joked, "Later maybe you can move there."

Sammi hoped that in the future movie quantity wil increase. She also said that she really wanted for cinemas to sell egg waffles and roasted squids. Siu Chai said that Taiwan tea eggs would be decent too. Sammi recalled that her first love took place at the movies, but at the time the cinemas were huge. Everyone would secretly date there; She also said that a man felt up her male co-workers at the movies, but he did not dare to say anything. She said, "He didn't dare to speak up even when he got molested." As for live concert broadcast at the movies, did they feel there would be a market? Siu Chai said that foreign singers have done it before. When viewers watch the live broadcast, they may see even more that the live audience will not be able to seen. Sammi also felt that there will be a market and hoped that her concerts could give it a try in the future. However she did not know how the ticket sales will be calculated, and she did not know whether she would get the cinema revenue. Siu Chai also agreed with broadcasting soccer matches at the movies. Sammi joked, "That piece next to me (husband Andy Hui Chi On) would definitely give you business and watch it with a group of friends."

Siu Chai's film TRIVISA (SHU DAI JIU FUNG) was selected for the Berlin Film Festival. He was very happy and hoped that the team will head to Berlin then.