Wednesday, April 15, 2015

[2015.04.16] NICK CHEUNG'S NEW FILM AD IS REJECTED

Jacky Cheung does the talking while Nick Cheung does all the fighting
courtesy of mingpao.com
The Tunnel company turns down HELIOS's promotional slogan ad
Nick Cheung, Jacky Cheung
Nick Cheung praises Janice Man on her agility
courtesy of on.cc

Best Actor Nick Cheung Ka Fai, Jacky Cheung Hok Yau, Shawn Yue Man Lok and Janice Man Wing Shan starred new film HELIOS (CHET DOH) came up with a giant billboard with promotional slogans like "Is Hong Kong safe?" and "All of Hong Kong Enters Into Preparation Countdown" at the Hung Hom Cross Harbor Tunnel toll plaza in hopes of spreading the message to the people that they are in danger. Unfortunately the tunnel company rejected the designs due to political sensitivity. Director Longman Leung Lok Man and Sunny Luk Kim Ching felt that the censorship standard was conservative and expressed regret over the result. Now they plan to spread the messages through other means. Yuen Man Lok also supported the creative ad campaign.

In addition Ka Fai fought with Janice Man and others in the film. "Hitting a woman" for the first time, Ka Fai praised JM's performance as exciting.

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