Friday, September 2, 2011

[2011.09.02] JOHNNIE TO CREATES MEANINGFUL POSTER FOR FILM FESTIVALS

courtesy of singtao.com
courtesy of takungpao.com

The Media Asia invested, Johnnie To Kei Fung directed film LIFE WITHOUT PRINCIPLE (DUET MING GUM) after being selected for Venice and Toronto Film Festival just confirmed that it will participate in the San Sebastian Film Festival in Spain and the Pusan International Film Festival.  Breaking into two of the world's most influential film festivals, To Kei Fung felt very surprised.  Film buyers from around the world  looked forward to the film and hoped to purchase it as soon as they could.  Right now confirmed nations included the U.S., Canada, Italy, Southeast Asia, while the U.K., Spain and other European nations as well  as Korea are in competitive price negotiations.

To Sir himself also liked this movie very much.  When he learned about so the interest in the film from many nations' film companies, he was very excited.  He stated that he would coordinate with film festival times so he would be able to attend all the film festival premieres in a show of appreciation.  The LIFE WITHOUT PRINCIPLE international poster and booklet have already been unveiled.  The poster designer according to
To Sir's wishes designed a burning moth that was folded from Hong Kong paper currency in flight, like a moth to the flame.  On the left of the booklet was a check sample and the right was film information.  Some
thought was put into the design.  To Sir thought that the entire society existed in a bubble economy.  Everyone thought what they were doing were correct but actually they were gradually heading toward oblivion.  Some dies appeared on the booklet and expressed that the financial world actually was only a game of chance, the deep meaning of which transparently displayed the society in flux.

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