Monday, March 14, 2016

[2016.03.15] WONG JING: FILM MARKET OPPORTUNITY PRESENTS ITSELF AGAIN

courtesy of mingpao.com
courtesy of singtao.com
courtesy of on.cc

Director Wong Jing yesterday attended the Hong Kong International Film and Television Market 2016 forum and pointed out that the real Hong Kong film golden age was the 70s to the 90s. At the time it had the Taiwan market's support. This large market was enough to support the cost. Later because the Taiwan market shrank, Hong Kong film lost its big market and was unable to get large financing like it did in the past. The film budgets declined. He too had to survive with HK$ 3 million budget films. However, from 2009 to now the Chinese market rapidly rose. He believed that the Chinese market's annual total revenue could exceed the U.S. in two years to become the world's largest film market. Brother Jing admitted that Hong Kong film had to connect with the Mainland to be able to go international. "If a pure Hong Kong film investment exceeds HK$ 7 million, it already has a huge chance at a loss and the production still can't be high quality. If it is a co-production, the funding can reach HK$ 200 million and may be close to Hollywood class B films. Only this way can it have a chance to be recognized and be popular with the audience. Wong Kar Wai's THE GRANDMASTER (YUT DOI JUNG SI) was a good example."

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