Sunday, June 19, 2011

[2011.06.19] BEGINNING OF THE GREAT REVIVAL ATTRACTS 50 MILLION HITS IN 2 DAYS



courtesy of on.cc

Starring Chow Yun Fat, Liu Ye, Zhou Xun, Angelababy and over 100 other actors, the Emperor Motion Picture BEGINNING OF THE GREAT REVIVAL opened in the Mainland on the 16th. In two short days someone already uploaded it online for free viewing. An extremely displeased release company China Film Group yesterday issued a public statement to protect its rights.

In the statement China Film Group stated that any site that plays the film without permission is already in violation of copyrights, thus it has already started an all out copyright protection operations with its lawyers to demand the sites to immediately remove the pirated content. China Film Group will also file civil lawsuits against those in violation and urge the public to respect copyrights.

Angelabably yesterday helplessly said, "Hopefully everyone would respect the official version. Although (piracy) is very hard to control, you should put yourself in our shoes because it is really not easy for a team to make a movie." Myolie Wu Hung Yi was surprised and urged viewers to go to the movies to watch the film.

Despite the free screening, the film's box office was unaffected. The film will not open in Hong Kong until the 23rd, but in the Mainland after two days in release it already exceeded 50 million RMB. The performance was rather decent and even set an one show record of 1.1 million RMB. Yesterday director Huang Jianxin led Mainland actors Nie Yuan and Pan Yueming to promote in Guangzhou. He denied all rumors about the film's 800 million box office prediction and other film releases getting out of its way. As for the mixed reviews for Zhou Xun and Angelababy, Huang Jianwin supported them and said that viewers liked their performances.

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