[2025.12.05] LOUIS CHEUNG TELLS THE INTERNET TO "STAY POSITIVE" AFTER ONLINE FRUSTRATION OVER BOX OFFICE

Louis Cheung has put in a lot of blood and energy into making GOLDEN BOY, unfortunately its box office is not as expected

BACK TO THE PAST has been rumored to open soon, but no promotional activity has been seen yet
courtesy of on.cc

Recently many events have been postponed or canceled due to the fire. The movie GOLDEN BOY (GUM TUNG) has not been promoted recently, and its box office trend has slowed down a lot compared to before. Some online were heartbroken over Louis Cheung Kai Chung spending all his effort and money so this movie would be release, yet the film unfortunately ran into a decline. As for the end of the year release BACK TO THE PAST (CHUM CHU GEI), it has also not been promoted recently and even caused controversy. Its box office result might cause concern for some.

The fire in Tai Po has caused many people to lose their homes, and the people of Hong Kong have reached out to help the victims tide over the difficulties through various channels. More than a week has passed since the fire broke out, and many events have been postponed or even canceled. They included the movie "GOLDEN BOY", which had a premiere before the fire and was gaining momentum at the box office.

The "GOLD" lead actor Cheung Kai Chung trained hard for the movie, during the filming he ended up injuries galore from the fights. Finally he waited for a full 6 years due to financial problems, and had to pay 6 figures to wrap up production before arranging for the official release of the movie. A group of his friends in the circle such as Nick Cheung Ka Fai and Kenny Kwan Chi Bun worked hard on publicity last month, which gave GOLD a decent box office trend. It has soared to 200 on the 3rd day of release, but then a fire broke out in Tai Po and the audience was no longer in the mood to watch movies. Coupled with the lack of publicity, the box office was greatly impacted. As of the day before yesterday, the film only collected nearly 6 million at the box office and the trend slowed down a lot. Some online were heartbroken by Cheung Kai Chung's experience, but he maintained positive energy from having seen all kinds of weather before. He personally replied to the comment, "Stay Positive."

As for the movie that has been said to be released at the end of the year, BACK TO THE PAST has launched many AI promotional videos earlier. However since the launch of the movie pilot poster on the 26th of last month, no further publicity has been done. The official release date has not been officially announced so far. At the same time, recently because he poster had the name of mainland actress Bai Baihe listed ahead of the drama version lead actress Jessica Hester Hsuan (Suen Huen), a lot of controversy ensued. Bai Baihe's role has been rumored to be bigger than Suen Huen's and Sonija Kwok Sin Nei's. Many online worried that the gossip with the lack of publicity would affect BACK's box office performance.

Actually two schools of voices have already appeared in Hong Kong recently. Some online believed that no celebration should be held for Christmas, New Year's Day and even the Lunar New Year, calling for the money to be used for disaster relief; but some have raised objections, believing that society should gradually return to normal and return to daily life. Once all Christmas and New Year activities would be cancelled, many would be without job and their livelihoods would be affected. Some online further pointed out that the Hong Kong film industry has been very weak, with the total box office revenue of Chinese and foreign films in the first half of this year being more than HK$ 560 million -- down about 16.26% from the same period last year. Among them only 4 Hong Kong films have grossed more than 10 million at the box office, including two Lunar New Year films HIT N FUN (LUM SI KUET DUN) and MY BEST BET (CHEUNG DOH BIT YANG). If the market would remain depressed, it would only add to the trouble the film industry has been in and many filmmakers would have an even harder time of finding their way out.