Tuesday, February 24, 2026

[2026.02.25] AFTER THE SCHEDULING TURMOIL, THE SNOWBALL ON A SUNNY DAY EXCEEDS HK$ 10 MILLION AT THE BOX OFFICE WITH MORE SHOWTIMES


Philip Yung feels disheartened about being called not sincerely loving Hong Kong films

The HOY TV top star Jiro Lee (left) and the ViuTV top star Johnny Hui (right) thank THE SNOWBALL ON A SUNNY DAY audience together, which is a pleasant surprise for the audience

The Dayo Wong and Sammi Cheng starred NIGHT KING opened on Lunar New Year's Day and has accumulated HK$ 48.76 million in Hong Kong and Macau

The Wu Jing and Nicholas Tse starred BLADES OF THE GUARDIANS has collected HK$ 5 million
courtesy of mingpao.com

The Philip Yung Tsz Kwong, Elaine Jin (Kam Yin Ling), MIRROR member Edan Lui Cheuk On, Chung Suet Ying, Jiro Lee Sheung Ching and Harriet Yeung Sze Man starred Lunar New Year film THE SNOWBALL ON A SUNNY DAY (GUM DOR BO) has been in release for a week but received "Heaven and Earth" screening schedules from cinema circuits. Yung Tsz Kwong has publicly questioned "film schedule hogging" and led to heated discussions. Fighting adversity, THE SNOWBALL ON A SUNNY DAY has accumulated HK$ 10.68 million as of the day before. Some people have thought that Yung Tsz Kwong was playing for sympathy and emotional blackmail. He posted again yesterday that he would no longer respond to the scheduling turmoil, but insisted on the right to speak out. He lamented the naivety of independent film companies to want to find a way out for survival, "However saying that I don't really love Hong Kong movies is undoubtedly the most heartbreaking and disheartening to me." Yung Tsz Kwong complained about the scheduling problem, which some industry insiders said was a matter of business considerations and audience support. THE SNOWBALL ON A SUNNY DAY's show ratio has increased recently. According to "hkmovie6" yesterday, NIGHT KING (YEH WONG) had 780 performances, and THE SNOWBALL ON A SUNNY DAY exceeded 280 performances.

The Dayo Wong Tze Wah and Sammi Cheng Sau Man starred NIGHT KING led the way this Lunar New Year. Released on the Lunar New Year's Day (17th) to the day before (23rd), the film in Hong Kong and Macau has accumulated HK$ 48.76 million (excluding preview screenings), became the Hong Kong film with the highest first week box office in Hong Kong history, broke Wong Tze Wah's personal record and surpassed A GUILTY CONSCIENCE (DUK SIT DAI JONG) and THE LAST DANCE (POR. DEI YUK)'s first week box office. The Yung Tsz Kwong directed THE SNOWBALL ON A SUNNY DAY opened on February 14th, with a cumulative revenue of 10.68 million as of the day before in second place, and the mainland hit BLADES OF THE GUARDIANS earned 5 million.

Yung Tsz Kwong, regarding the cinema circuit arrangements for "Heaven and Earth" showtimes for THE SNOWBALL ON A SUNNY DAY after a week in release, made "film schedule hogging" accusations and "the promised win-win situation of Hong Kong films" comments caused heated discussions. Some have been supportive, but some also jeered and said that he was playing for sympathy and emotional blackmail. Yesterday Yung Tsz Kwong posted again, saying that he would no longer respond to THE SNOWBALL ON A SUNNY DAY scheduling issue. Since it was able to lead to discussions, it would be left to the public opinion. "Speaking out is not a prejudice, but only saying what you feel about the reality you see. The business world is like this, and I have always emphasized that I only want space for survival. We don't have the it's either you or me mentality. For example this year, I have always been at peace with a second place position. I feel deeply in my heart, mainly because over the past few years, my brothers and I have worked hard to run a film brand that is committed to making our own films under the control of large companies and large groups, hoping to make a living. Yet my naivety and the difficulties of the actual situation are trivial to others."

Yung Tsz Kwong said that whether it was emotional blackmail, being a sore loser, or playing for sympathy, he has always insisted on the right to speak out and does not enjoy the oppression of being silenced. "However, as a speck of dust, ideas that are too idealized may only be regarded as vain and meaningless. If I encounter similar incidents again, particularly when I am not involved, I would still do my best to express myself. I have always been like this, tough but at the same time a glutton for punishment."

Yung Tsz Kwong said that he has been a film student all his life and a third-rate working class member in the film industry, "but saying that I don't really love Hong Kong movies is undoubtedly the most heartbreaking and disheartening for me." He expressed his gratitude to the distributor MCL and other cinemas for their support; saying that although the admission rate of THE SNOWBALL ON A SUNNY DAY has not been the highest, the film still has many supporters and audiences who have gone to the movies due to word of mouth, "We will not give up, keep going."

THE SNOWBALL ON A SUNNY DAY has no shortage of support from people in the circle, and guest star Louis Koo Tin Lok made a video to help with its promotion. He praised this movie about life and living, if thought of as just a comedy viewers would miss a good movie. Yung Tsz Kwong, executive director Ho Cheuk Tin have thanked audiences at several screenings a day with cast members. A few days ago, ViuTV's top star Johnny Hui (Keung Nei) and HOY TV's top star Jiro Lee Sheung Ching were on the same stage to thank the audience, which was a pleasant surprise for the audience. THE SNOWBALL ON A SUNNY DAY has a strong guest star lineup, and reportedly heavyweight actors would thank the audience this weekend. THE SNOWBALL ON A SUNNY DAY's screening ratio recently has increased. According to "hkmovie6" yesterday, NIGHT KING had 780 performances, and "Golden Treasure" exceeded 280 performances.

Yung Tsz Kwong complained about the scheduling problem, which some industry insiders said was a matter of business considerations and audience support. Among the three major cinema circuits Broadway, MCL and Emperor, because NIGHT KING is an Edko movie and the Broadway cinema circuit is Edko managed, the strategy has always been to arrange multiple screenings in one go, as with TABLE FOR SIX (FAN HEI GUNG SUM) and A GUILTY CONSCIENCE (DUK SIT DAI JONG). THE SNOWBALL ON A SUNNY DAY's "Heaven and Earth" showtimes have been concentrated on Broadway theaters, with more than 20 performances of NIGHT KING in one theater on the same day but only 2 to 3 performances of THE SNOWBALL ON A SUNNY DAY. With Emperor although NIGHT KING has relatively more shows, THE SNOWBALL ON A SUNNY DAY also occupies a certain ratio. Taking Times Square at Causeway Bay as an example, there are 14 shows of NIGHT KING and 5 performances of THE SNOWBALL ON A SUNNY DAY.

Although THE SNOWBALL ON A SUNNDAY is MCL distributed, among the number of performances of the two film NIGHT KING also has more than THE SNOWBALL ON A SUNNY DAY. Today K11 Art House had 10 screenings of THE SNOWBALL ON A SUNNY DAY and 14 of NIGHT KING . Earlier when BACK TO THE PAST opened with more than 1,481 shows and was described as "One Movie BACK", movies of the same period were also driven out. Yung Tsz Kwong, for the movie he directed THE SNOWBALL ON A SUNNY DAY, stood up to complain about the scheduling problem but has been ridiculed as a publicity ploy.

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