Wednesday, January 4, 2012

[2012.01.05] INTERCONTINENTAL DARES NOT BE COMPLACENT

courtesy of takungpao.com

Hong Kong film's performance of the past year was not considered ideal, but the year's box office was better than before.  The annual revenue reached 1.3 billion, which the industry was excited about.  Intercontinental, mainly a foreign film distributor, distributed TRANSFORMERS: DARK OF THE MOON, which was the year's box office champion with 84 million.

Intercontinental's Terry Lai was pleased with the performance but dared not be complacent.  The fact was among last year's top ten box office, Intercontinental had three.  Aside from TRANSFORMERS it also distributed KUNG FU PANDA 2 and I LOVE HONG KONG (NGOR OI HK HOI SUM MAN SHUI).  Lady Lai said that the performance was mainly due to film quality and the strengthen of collaborating companies.  Regrettably the only local production to break into the top five was the extreme 3D SEX AND ZEN: EXTREME ECSTASY (3D YUK PO TUEN ji GIK LOK BO GAM).  Lady Lai said that as a distributor she was pleased with the performance but as a part of the Hong Kong film industry she looked forward to Hong Kong domestic productions to be able to perform well in the new year and rival foreign films.

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