Tuesday, April 11, 2023

[2023.04.12] OVER MY DEAD BODY PASSES HK$ 10 MILLION AT THE BOX OFFICE

Even the busy Edan Lui participates in the audience appreciation event
courtesy of singtao.com

Teresa Mo and Ronald Cheng since OVER MY DEAD BODY release have visited numerous cinemas for audience appreciation events
courtesy of mingpao.com

The Teresa Mo Shun Kwan, Ronald Cheng Chung Kei, Edan Lui Cheuk On, Jer Lau Ying Ting and others starred, Ho Cheuk Tin directed film OVER MY DEAD BODY (SEI SI SEI SI SEI SUP SEI) continued to charge ahead at the box office. As for two days ago (the 10th) it has already exceeded HK$ 10 million at the box office! The team continued to work hard on audience appreciation and promoting. As of the last day of the Easter holiday, they have already appeared at over 150 shows!

Opened on April 4th, OVER MY DEAD BODY as of April 10th has made over HK$ 10.32 million to become the Chinese film box office champion over Easter. The team also worked hard on audience appreciation events, as the leads personally attended audience appreciation events and gave away gifts to viewers.

The film's creators including producer Chin Siu Wai, director Ho Cheuk Tin, Teresa Mo Shun Kwan, Ronald Cheng Chung Kei, Wong Yau Nam, Jennifer Yu Heung Ying, Edan Lui Cheuk On, Yeung Wai Lun, Lau Kong, Bonnie Wong Man Wai, Jer Lau Ying Ting and Cheung Yuen Moon over Easter and the earlier preview screenings attended audience appreciation events. As of two days ago, the final day of the Easter holiday, the team attended over 150 audience appreciation shows. Aside from receiving encouragement, they also got a lot of praises that OVER was a rare dark comedy in recent years. The team had close contact with the audience. Sister Mo even took a photo with the palace costumes that she has worn earlier upon arriving at the cinema. The Hong Kong Box Office Co. Ltd. yesterday announced that this Easter holiday from April 7th to 10th, the total film box office gross was HK$ 30,047,408. The overall film consumer market trend continued to rise. In comparison to the 2021 Easter slot (April 2nds to 5th) when cinemas in coordination with the government's pandemic prevention policy restricted admission to 75%, the total box office rose by 5.41%. In comparison to the pre pandemic 2019 box office over the same period, it also rose HK$ 1.59%.

Among the film releases for thee 2023 Easter slot, the best performer was the animated film THE SUPER MARIO BROS. MOVIES. It made HK$ 14,966,311 over 4 days. In second was the Hong Kong film OVER MY DEAD BODY with HK$ 5,827,455. The Hollywood film JOHN WICK CHAPTER 4 after 18 days in release still made HK$ 3,529,095 over Easter in third place. In fourth was DUNGEONS AND DRAGONS: HONOR AMONG THIEVES, which made HK$ 1,103,681 over East; the hit Japanese animation SUZUME over Easter made HK$ 1,082,532 in fifth place.

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