[2022.08.14] LOUIS KOO PROMOTES HARD IN THE MAINLAND TO BREAK EVEN

Louis Koo brings the helmet from the film to promote in the Mainland

Louis Koo has been promoting hard, even making rare appearances online 

MOON MAN has a head start and better scheduling than WARRIORS OF FUTURE
courtesy of on.cc

The Louis Koo Tin Lok and Sean Lau Ching Wan starred science fiction film is currently in release in the Mainland, after 9 days in release it has made around 320 million yuan RMB. It would need more of a push to be able to break even. In recent months Goo Jai has been actively promoting in the Mainland, he even joked that anyone who has seen the movie would be his wife.

A science fiction war recently began in the Mainland film industry! The Mainland star Shen Teng starred MOON MAN and the Louis Koo Tin Lok produced and starred WARRIORS OF FUTURE (MING YUT JIN GEI) have been the focus. Because MOON opened a week earlier, it had the early advantage. After 16 days it made 2.3 billion yuan RMB, thus its scheduling remained high and forced the August 5th release WARRIORS OF FUTURE into a hard battle. With less scheduling than MOON, after 9 days in release the film made 320 million yuan RMB. The film cost over 390 million yuan RMB. According to industry insiders, with Mainland marketing, distribution cost, cinema cost and other numerous expenses the box office would have to reach 3 times the investment in order to break even. Thus WARRIORS truly needed to work very hard!

Rarely in the Mainland in recent years due to the pandemic, Koo Tin Lok did not dare to hesitate. Earlier he attended a Mainland premiere then began a series of promotional events, including live online broadcast. Wherever he went a large group of female fans would surround him! Two nights ago he brought his new film's symbol helmet to attend the Beijing International Film Festival. During his interview he even tossed out a joke to fans who have been following him for the past few days. "All those who have seen WARRIORS OF FUTURE are my wives!"

Aside from Koo Tin Lok, Joey Yung Cho Yi, Daniel Wu (Ng Yin Cho) also cheered him on on social media. Ng Yin Cho pointed out that Koo Tin Lok was his idol. "We can all see his innovation and persistence in film. To be able to spend a lot of time just to finish a dream truly is very cool! From now on he is my armor god!" Hopefully wave after wave of promotional strategies would make the movie reach even higher box office.

The 12th Beijing International Film Festival yesterday opened in Beijing. Best Actress Kara Wai Ying Hung with her new film SUNSHINE OF MY LIFE (YUT LO TUNG HUNG) attended. At the after screening forum Wai Ying Hung revealed that the film was a new director's work. With the limited budget, she was willing to lower her salary to reduce the new generation of directors. She hoped that Mainland viewers would go to the movies for Hong Kong films.

The film SUNSHINE OF MY LIFE was based on a real story about a visually impaired couple and their daughter. Judy Chu Fung Han directed, Edmond Wong Chi Wun, Ng Kin Hung produced, Wai Ying Hung, Hugo Goh (Ng Toi Yung) and Karena Ng Chin Yu starred along with Janis Chan Bui Yi, Angus Yeung Tin Yue in the film. At the forum, "the family of three" Wai Ying Hung, Ng Toi Yung and Ng Chin Yu appeared together and talked about the movie production.

Ng Toi Yung said that because someone in his family was also visually impaired, he was no stranger to them. During the production he also discovered the visually impaired were optimistic and strong, which was very moving. Three time Hong Kong Film Award Best Actress Wai Ying Hung shared her memories from the production process, saying that playing a visually impaired person was an extraordinary experience. before the shoot she wore glasses that impaired her vision and sensed how hard being visually impaired was. She said in particular that her greatest motivation of making this film was using practical action to support the new generation of directors. She did not mind how much the salary was, as she truly hoped that viewers would go to the movies more she used action to support the new directors' new films. Actor Ng Chin Yu said that she was very lucky to work with elders of substance. In particular the mother and the daughter argument scene was very memorable, and she gained a lot from it.