Friday, December 23, 2011


Aarif Rahman, Zhou Dongyu
Dou Xiao, Joe Chen
courtesy of
courtesy of
courtesy of

The Barbara Wong Chun Chun directed THE ALLURE OF TEARS (KING SING JI LUI) two days ago was released simultaneously nationwide.  Its opening day box office already reached 10 million RMB and held its own against opening big films FLOWERS OF WAR and FLYING SWORDS OF DRAGON GATE (LUNG MOON FEI GAP 3D).  Executive producer Feng Kaishuai and director Wong Chun Chun was very excited about the film's Mainland success.

Wong Chun Chun said that ALLURE was a small romance.  At first she worried that viewers would choose the traditional large production, thus the entire team promoted even harder at many major cities in hopes of attracting even more young viewers.  Thus its opening was able to hold its own against two large films.  It was a shot of confidence into the entire team.  Hopefully the film's future Hong Kong release will perform well as well.  One of the lead actresses Gigi Leung Wing Kei happily said, "Everyone said that I was lucky.  I too hoped to be able to bring my luck to this film so it would perform better and better at the box office.  If it will pass 100 million, I will treat everyone to dinner.  Executive producer Daniel will take everyone on vacation to celebration."

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