|courtesy of on.cc|
|courtesy of singtao.com|
|courtesy of mingpao.com|
|courtesy of takungpao.com|
The film LOVE LIFTING (GO GUI OI) two nights ago held an advanced screening in Tsim Sha Tsui. Leads Chapman To Man Jat and Elanne Kong Yeuk Lam personally went to the cinema to show their appreciation to the advanced screening viewers. As for the numerous advanced screenings before its official release, Ah Jat admitted that the film market was not like it was before. He said, "Elders taught that if they were not confident about the film, they would make money over the first few days of release. On the other hand if they had confidence they would hold more advanced screenings to build word of mouth." He also said that now cinemas are very practical. As long as the opening week box office was poor, they would ask for removal. He said that he was full of anticipation for this film, otherwise not so many advanced screenings would be held.
Kong Yeuk Lam was not only busy with promotion but also followed online responses. She brought her family to the premiere, at the end of the viewing her mother was all tears. She even praised Ah Jat as handsome and becoming a new generation "housewife killer". Ah Jat joked, "Poor me, I have always targeted the young girl market. Now I have killed the innocent." Jat Ma who also went to the premiere also praised Kong Yeuk Lam's performance as lovable. He said, "I have been in the business for so many years, Mommy has never praised me once, not to mention my wife. Luckily I didn't bring the Old Lady, otherwise she might leave early and drag everyone with her." Speaking of the strong competition, Ah Jat said that now costume epics and special effect films are popular, heart warming films like theirs could not be compared. However he knew that director Herman Yau Lai To controlled the budget very well. Ah Jat said, "I have made many big films, but this time I have a great sense of satisfaction. I hope investors will continue to support heart warming films like ours."